LIV Golf has reached a multi-year streaming deal with US broadcast television and the CW network to broadcast the tournament live, tour officials announced Thursday.
The CW network will broadcast each of LIV Golf’s 14 global events this season over the air and on the CW app, according to a news release.
“Today is an important day for LIV Golf as this partnership is more than just media rights,” said Greg Norman, CEO of LIV Golf, in a statement. Provide accessibility and maximum exposure to athletes and partners, whose reach includes more than 120 million households across the U.S. One full year in debut full league season I got a good broadcasting deal.”
The second season of LIV Golf will tee off February 24-26 at El Camaleon Golf Course in Mayakoba, Mexico. LIV Golf has only announced locations for seven of its 14 tournaments scheduled for 2023. Full schedule announcement for 2023 will be coming soon.
According to the release, the second and third rounds of the LIV Weekend Tournament will be broadcast live on Saturday and Sunday on The CW and The CW App. The opening round will be streamed on the CW app.
Financial terms of the deal were not disclosed. Sources told ESPN that this is a revenue-sharing arrangement and that LIV Golf will not receive royalties from The CW Network and will continue to pay for production as it did for the first season in 2022. rice field.
“The new partnership between The CW and LIV Golf will provide an entirely new audience and spur increased global excitement for the league,” CW Network President Dennis Miller said in a statement. “The CW broadcasts and streams will allow more fans nationwide and around the world to join the energy of LIV Golf and see players, fans and innovative competition reimagining the game of golf.”
Broadcasting 14 hours of primetime programming each week, The CW is majority owned by Nexstar Media Group, the nation’s largest local television and media company. This is the first time The CW has become a dedicated broadcaster for live mainstream sports.
“The CW and its majority owner, Nexstar Media Group, recognize the tremendous interest and potential for our league and with their support, we hope that more fans will join LIV Golf to revitalize the sport. You’ll experience the energy you use and the innovative competition you’re in. Statement: “The CW is a world-class media partner that makes its case in professional sports, joining forces to bring even more life to LIV Golf.” I am honored to
LIV Golf, which is funded by Saudi Arabia’s Public Investment Fund, was reportedly in talks with FOX Sports about broadcasting the tournament on FS1 or FS2, with LIV Golf paying for the airtime.
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